The brief
The league wanted its summer showcase to feel like a big event online, not just on the field.
They needed content every day of the event, fast enough to post while games were still being talked about, and good enough to use for next year's promotion.
What we made
Daily recap films, fast-turn reels for every game day and one hero film to close it out.
Our crew was on site for the full week, capturing games, player moments and the atmosphere around the fields. Clips were cut and posted the same day, then pulled together into a final recap film.
How it landed
The showcase content became the league's most-watched posts of the year.
Players shared their clips, teams reposted the recaps and the league now uses the films to promote next season's showcase.
Every day of the showcase had something new to post, and every piece looked like a highlight film.
Client nameDirector, Showcase league